Customers
are impatient by nature. They expect to have what they want the
soonest time possible. You always have to adjust because your sales
figures are at their mercy. Nowadays, a lot of customers opt to
transact online through company websites, and the gadget they find
most convenient to use is their mobile phone.
Now,
assuming your business specializes in fresh-from-the-oven pizza.
Customers see your ad somewhere and have decided to order through
your website. Poor quality images, slow loading pages, and illegible
content are sure to discourage them in pursuing the transaction. They
are also less likely to return especially if your business is not
well-known yet.