Pay-per-click
(PPC) advertising is fast becoming a trend among business owners
nowadays, side-by-side with search engine optimization (SEO). Here’s
why you should join the fray.
Immediate
traffic – SEO
and content marketing take a significant amount of time to build
traffic and gather results. PPC is much faster at doing this, albeit
at a shorter term. Still, that meager window of ad exposure will
allow you to reach potential customers, and have you strike at
opportunities while the iron is hot.
You
can see actual numbers – Advertising
is also a numbers game as much as it is a mind game. Conventional
methods are good, but there’s no way to know how many of the ads
viewers have acted upon afterwards. With PPC, it’s a different
story. AdWords makes it possible for businesses to track ad
impressions, clicks, conversions, and other metrics that gauge how
successful the ad is.
The
right people at the right moment – Pinpointing
who your audience are is much easier than actually reaching them. You
don’t know where they are, what they may be thinking, and who they
are. But with PPC, you don’t have to come to your audience—they
come to you. After they come in droves, you can now target them with
other online marketing methods, such as using specific keywords,
local buzz that taps business locations, and other tools.
Real-time
optimization and monitoring – PPC
allows you to monitor your efforts and make changes on the fly,
allowing you to focus more on your business. As an entrepreneur, you
got other important stuff in your business to attend to.
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