Wednesday, December 16, 2015

What You Need to Know About Web Design

The top sites on the Web today all share one thing in common – they are carefully planned out from beginning to end. Before a Web designer ever starts coding for your site, you should make sure that the agency takes the time to discuss your goals for the site with you. The best design will consider the audience and your objectives throughout. If you want to maximize your exposure, you will need to think about search engine optimization. If you want to increase sales, you will need to make sure there are quality electronic commerce tools in place. Understanding what the right design can do for your company will help you make informed decisions when you work with an agency.

Tuesday, December 8, 2015

How Small Businesses Can Reap the Rewards of PPC Advertising

An effective way for small business owners in Fort Wayne, IN to get more bang for their advertising bucks is to embrace pay-per-click advertising. While PPC isn't always your best option, it can be a cost-effective way to tap into an existing audience likely to be receptive to what you have to offer.