Tuesday, January 26, 2016

Web Design: How Clean Is the Construction of Your Business Website?

Your website is essentially the digital version of your business store-front. As such, it needs to have the same elegance and cleanliness you would have in your brick-and-mortar establishment. The same way you would need a full-time janitor to make sure the trash is taken out, you can hire SEO professionals who can keep the website maintained just as well. Search engine optimization goes beyond making sure certain keywords and phrases are used on the site as everything from images to coding can make a difference in its success. Responsive Design Approximately one-quarter of the internet users in the United States access the Internet only from mobile devices. By not having a clean and responsive design, you could be alienating a large portion of your Fort Wayne visitors. Websites need to be able to adjust in regards to the screen resolution of different devices.

Internet Marketing-Your Business Must Be a Part of an Online Community

Social media engagement is an important aspect of business marketing today. In some regards, it's more valuable than traditional forms of advertising such as radio and newspaper ads. Thanks to mobile technology, more people are taking to their favorite social hubs from home and on the go throughout any given day. It's this interaction that is driving more than one million businesses to commit to online social interaction. Local Results When it comes to internet marketing in Fort Wayne, local recognition needs to be a part of your strategy. Although pay-per-click campaigns can be greatly beneficial in targeting those within the city, your social presence can enhance the company's reputation as well. Relying on SEO professionals to optimize your social presence can open up opportunities to engage those in your area and create awareness of the brand.

Wednesday, December 16, 2015

What You Need to Know About Web Design

The top sites on the Web today all share one thing in common – they are carefully planned out from beginning to end. Before a Web designer ever starts coding for your site, you should make sure that the agency takes the time to discuss your goals for the site with you. The best design will consider the audience and your objectives throughout. If you want to maximize your exposure, you will need to think about search engine optimization. If you want to increase sales, you will need to make sure there are quality electronic commerce tools in place. Understanding what the right design can do for your company will help you make informed decisions when you work with an agency.

Tuesday, December 8, 2015

How Small Businesses Can Reap the Rewards of PPC Advertising

An effective way for small business owners in Fort Wayne, IN to get more bang for their advertising bucks is to embrace pay-per-click advertising. While PPC isn't always your best option, it can be a cost-effective way to tap into an existing audience likely to be receptive to what you have to offer.

Wednesday, November 25, 2015

Choosing the Right Platforms for Your Social Media Marketing Efforts

Choosing the Right Platforms for Your Social Media Marketing Efforts

While the lure of interacting with the millions of people who use social media on a regular basis may inspire you to go social, not every platform is right for your business in Fort Wayne, IN. When properly used, however, social media can be an effective way to boost your brand image and generate productive traffic back to your website.

Boosting Conversions with Effective Website Design

You only have seconds to convince a visitor to your website to stick around and actually consider what you have to offer. Even if a potential customer stays, however, they're not always going to become a conversion. Effective website design often provides the added incentive visitors need to take the desired action.

Wednesday, October 14, 2015

Why Custom Website Designs Are More Ideal

Your website is the virtual representation of yourself and/or the business. As such, it's ideal for it to be completely unique. While there may be some intriguing and beautiful themes and templates, there is something to be said about a website that looks like no other. This individuality can play a role in how others view your pages of content.