Why Your Business Should Conduct a Website Audit

If you are a business owner in Fort Wayne, and you own a website that contains advertising, chances are you would like your site to perform well. If you are not getting the results that you want, then it might be time to conduct an audit of your website.

What is a Website Audit?

A Website Audit is an evaluation of your site that looks for specific factors, such as poorly executed SEO, grammar mistakes, and the user experience. The audit also helps you pinpoint overlooked opportunities that help you refocus your SEO strategy.

Reasons and Benefits of Having a Professional Website Audit Done

The Internet is not the same as it was ten years ago, and it will probably be different ten years from now. Keeping the same strategy that worked in the past might seem like a good idea at first, however, staying the same could send your site to the bottom of Google. An audit will help you maintain current best practices, which includes keeping you compatible with the ever-changing search engine algorithms.

An audit can also help you identify reasons why your site is not attracting sales or advertisers. Perhaps the site is too slow for users, or they are having trouble navigating around. Or maybe they would prefer to see your content on a mobile device, but your website just isn't mobile-friendly. Having an audit done will give you the insight into any of these technical issues, and will also give you a report on how to fix them.