Wednesday, December 16, 2015

What You Need to Know About Web Design

The top sites on the Web today all share one thing in common – they are carefully planned out from beginning to end. Before a Web designer ever starts coding for your site, you should make sure that the agency takes the time to discuss your goals for the site with you. The best design will consider the audience and your objectives throughout. If you want to maximize your exposure, you will need to think about search engine optimization. If you want to increase sales, you will need to make sure there are quality electronic commerce tools in place. Understanding what the right design can do for your company will help you make informed decisions when you work with an agency.

Tuesday, December 8, 2015

How Small Businesses Can Reap the Rewards of PPC Advertising

An effective way for small business owners in Fort Wayne, IN to get more bang for their advertising bucks is to embrace pay-per-click advertising. While PPC isn't always your best option, it can be a cost-effective way to tap into an existing audience likely to be receptive to what you have to offer.

Wednesday, November 25, 2015

Choosing the Right Platforms for Your Social Media Marketing Efforts

Choosing the Right Platforms for Your Social Media Marketing Efforts

While the lure of interacting with the millions of people who use social media on a regular basis may inspire you to go social, not every platform is right for your business in Fort Wayne, IN. When properly used, however, social media can be an effective way to boost your brand image and generate productive traffic back to your website.

Boosting Conversions with Effective Website Design

You only have seconds to convince a visitor to your website to stick around and actually consider what you have to offer. Even if a potential customer stays, however, they're not always going to become a conversion. Effective website design often provides the added incentive visitors need to take the desired action.

Wednesday, October 14, 2015

Why Custom Website Designs Are More Ideal

Your website is the virtual representation of yourself and/or the business. As such, it's ideal for it to be completely unique. While there may be some intriguing and beautiful themes and templates, there is something to be said about a website that looks like no other. This individuality can play a role in how others view your pages of content.

Tuesday, October 6, 2015

Top Advertising Strategies for Amazing Results

Today’s business world has changed tremendously, even from just a few years ago. A business that wants to be successful, needs to be able to engage customers and reach them where they’re at. This means a successful online advertising campaign that will provide value to the prospective customer while also providing them with the information they need to make an informed decision. Clearly, reaching today’s consumer means a successful online advertising campaign.

Wednesday, September 16, 2015

Create a Customer-Centric Web Design and Reap its Numerous Benefits

Is your website losing customers and visitors fast? Its design might be to blame, especially if it ends up being disorganized and poorly maintained. For most customers, these factors are hindrances, leaving them no choice but to look for other sites that cater to their needs more effectively. Even the most visually-appealing website will be useless if it hinders visitors from getting what they need. It follows, then, that delivering a better experience to your users should be your priority when creating or redesigning your website. Though this may seem labor-intensive and difficult, creating a customer-centric website will bring you several benefits in the end.

Monday, September 14, 2015

Internet Marketing Strategies to Put Into Action to Raise Your Profile

Online marketing experts know of several internet marketing strategies that can be implemented so that a business can have even better rankings. First, there’s trying to use third-party sites to increase your visibility. Sites that offer local listings like Yelp, Travel Advisor, Bing, and other platforms are excellent venues to promote your company. These sites direct locals and visitors to your business in a straightforward manner; all you need to do is provide the listings with accurate information about your business, including your phone number, address, website, and a blurb about your business. Furthermore, you should encourage people to leave reviews on the site to increase the visibility of the listing.

Saturday, September 12, 2015

Effective Responsive Web Design and Mobile Trends You Should Consider

Fort Wayne is a city where a business can truly thrive. If you’ve been focused on reaching consumers in this modern age, then you probably know that online is the way to go. In this light, it’s not enough that people find your website– they must be able to use it or they’ll leave within seconds. Before you even think of directing people to your website using different internet marketing methods, however, you must ensure that your web design is optimal. You’re also probably aware that people nowadays use multiple devices to access the Web and mobile has already overtaken desktop use, so it makes more sense now to prioritize mobile when approaching design.

Wednesday, September 9, 2015

New Addition from AdWords and Its Implications to Internet Marketing

As reported in Search Engine Land, Google AdWords just released a new feature for its Location Extensions that allows ratings stars be shown on PPC ads. For example, if your ad campaign shows your location as Fort Wayne, the ratings stars are seen after the location info. Businesses with an AdWords account linked to their Google My Business location information, and have enabled location extensions will have their ads automatically eligible for this addition, needing no further actions for activation. One thing to note is that the addition is optional. Why is this so? Ratings stars can be helpful or harmful to your internet marketing efforts. If your current average rating is 4-5 stars, then you’d want to show it. If it’s lower, you’d probably want to leave it out. You won’t be able to show your rating if it’s lower than 3.5 stars anyway.

Thursday, August 13, 2015

Designing a Website Should Be Smart and Simple

An effective website can help a small business increase reach and boost sales; however, how can a company create a website that customers will find useful? One strategy is to limit the amount of content on any given page. Content that is on a page should be created using an easy-to-read font and in a solid color such as black or white. 

Why Your Business Should Conduct a Website Audit

If you are a business owner in Fort Wayne, and you own a website that contains advertising, chances are you would like your site to perform well. If you are not getting the results that you want, then it might be time to conduct an audit of your website.

Tuesday, July 14, 2015

Why You Should Care About Local Buzz SEO

Local search results are growing into the pinnacle of finding businesses within any given area. For example, more people are turning to search engines on their smartphones to find restaurants in Fort Wayne. Instead of sifting through various entries in the phone book, search results can have your establishment ahead of your competition by being the first in line when someone looks for your products or services. You don't have to start your company with the letter “A” any more in order to be on top of the results.

High Returns

Instead of merely looking at local marketing as a way to increase sales, realize that there is more to it that contributes to the overall investment. Returns can be measured through a series of metrics, ranging from the visitor traffic to the website to the social engagement online. By putting effort into developing the local buzz for your company, all of these aspects can be analyzed. This has potential to demonstrate an even higher return on the investment of SEO practices. The investment goes beyond simple traffic generation for your website as social media can adjust your reputation as well. It's more than being listed in search engines in relation to Fort Wayne, as local buzz can incorporate many different facets of your online persona.

Surpassing the Competition

Depending on the kind of business you operate, the competition could be great. Investing in local buzz attributes can help you meet the demands of the community while surpassing that competition. People can't spend money with your company unless they know it exists, and local SEO practices can help to make sure that your business remains relevant among your peers.

Tuesday, July 7, 2015

What Fuels Your Website Traffic in 2016?

As technologies change and develop, the Internet adapts to new forms of access and capabilities. Before the development of smart-enabled devices and popularized social media hubs, traffic to websites relied on search engine optimization. In today's world, there are many facets that can play just as prominent a role in developing your website.


The content of your website will always be an important aspect of how much traffic you generate. The practices of SEO experts can help find the most ideal combinations of keywords and phrases that will score well in search rankings. Since most engines nowadays focus on local results first, even a small business in Fort Wayne can show within the top 10 of specific searches with the right material.

Mobile Accessibility

As mobile devices surpass desktop systems for Internet access, your pages need to be responsive to different screen resolutions. Without the capability to view your site on a five-inch smartphone, you could lose business, both local and abroad. People looking for your services in Fort Wayne may be unable to view your company's information if the website isn't responsive.

Social Engagement

Social media plays a larger role in generating traffic than what some people may believe. Spending time developing a social presence not only gives people a link to click on to visit your site, but it can help increase your reputation and corporate branding by being highly visible within the community.

Optimization goes beyond how well a search engine can scan your pages in today's technologically-driven world. It involves a great deal of knowledge as well as an ability to develop strategies that best fit each innovative development on the Internet.

Thursday, July 2, 2015

Less is Still More: The Lasting Appeal of Minimalism in Web Design

The concept of minimalism isn’t exactly a new one, as it has been introduced back in the early 1900s by print designer Lucian Bernhard. Since then, minimalism as a technique and an artistic style has lasted throughout the next decades, enduring through time and gradually finding its way to web design. The past few years saw a rise in the number of websites utilizing a minimalist approach in their web design, and these layouts are quickly establishing themselves as the preferred design trend not only among web pages but also among mobile operating systems. There’s a lot more to having a minimalist or flat design, however, than simply presenting a simple web design.

Tuesday, June 30, 2015

Fort Wayne Internet Marketing Experts Can Help You Avoid SEO Mistakes

Small businesses in Fort Wayne are turning to the Internet in order to stand on even ground with larger companies. With SEO, a company can raise its brand visibility with a minor investment compared to its returns. Some people, however, try to cut corners in order to save more. This is a mistake because search engine optimization is a lot more complicated than they think and they can easily make mistakes that would lead to further problems. Here are a few examples: Lack of Analytics One of the main mistakes that people make with their SEO efforts is to forget them once they’ve been implemented. With all of the available online tools, it is a terrible oversight to just ignore how your campaign is progressing. The analytics can show you what is working and what is not like keywords or content strategies. Ignoring how your SEO campaign is doing will make it difficult for you to prepare for future campaigns.

Monday, June 29, 2015

Website Design that Boosts Traffic and Sales

For the small business, a good website designer can make or break the company’s online presence. Whether the goal is to attract a worldwide audience or to raise one’s local profile, the right web design can dramatically boost sales. All too often, eager entrepreneurs expect to simply “pick up” web design skills. In most cases, though, a professional touch can make the critical difference to higher site traffic and higher sales rates.

Monday, June 15, 2015

Some of the Top Online Advertising Methods

If you are a small business owner or an active blogger with a message to get across, you may benefit from effectively directing your advertising for the online community. With such a large number of people on the internet nowadays, it can be difficult to attract the attention that your website or product deserves. Fortunately, there are various things that you can do to draw traffic to your site through advertising. Here are the top three online advertising methods.

Friday, June 5, 2015

Fort Wayne Web Design: Elements that a Quality Home Page Should Have

Web design guru and blogger Monika Jansen has seen her fair share of websites that either succeeded or failed. In her vast experience, she has come to believe in one concept: the home page is critical in making visitors stay on a specific website for longer. And why not? Looking from a typical web user’s point of view, a sub-par landing page is surely enough reason to turn to a better-looking and performing competitor site. If your own website for your business doesn’t seem to be getting enough attention, it may be that your home page is in need of some serious tweaking from a local Fort Wayne web design expert.

Wednesday, June 3, 2015

Make Your Fort Wayne PPC Advertising Succeed By Eluding These Blunders

If you look at the range of services offered by trusted Fort Wayne internet marketing agencies like Elite Market Links, you’re highly likely to catch wind of pay-per-click (PPC) advertising. If you’re wondering why, here’s a simple answer for you: it works. Done properly, PPC works like a charm for any business looking to get noticed online. It is considered as one of the best digital marketing tools for business owners nowadays, as evidenced by 88 percent of respondents to an industry survey by SEOMoz, which gave PPC a thumbs up. While SEO still tops the traffic generation game, PPC can also hold its own by generating as much as 64.6 percent clicks—essentially making it the second most effective lead generation tool there is.

Monday, June 1, 2015

Content-Based Fort Wayne Web Design Makes for User-Friendly Websites

When the Roman orator Marcus Tullius Cicero wrote On the Extremes of Good and Evil around 45 B.C., he never thought an excerpt would be frequently quoted almost 2,000 years later. While it may sound distinctly Latin, lorem ipsum is simply gibberish (save for a few words like “consectetur”). This so-called filler text has been used by graphic designers to see how would-be content would look like in the final product. Web design is no exception; every use of the lorem ipsum may as well be recognizing Cicero’s contribution to graphic design. In today’s content-driven marketing and advertising materials, fake text is still useful. However, designers, printers, and anyone behind any marketing or advertising lay-out must ensure that it is never part of the final product. When the final product rolls out and someone forgets to get rid of the filler text, it makes for some really embarrassing situations.

Saturday, May 30, 2015

Successful Fort Wayne Internet Marketing Campaigns on Social Media

Social media has not only changed the way people connect with each other, but it also changed the landscape of internet marketing. Companies make use of social media campaigns to reach out and engage with their customers and reap the rewards. Fort Wayne internet marketing companies suggest some things to keep in mind to run a successful social media campaign. Clear Goals A successful social media campaign starts with a clear goal in mind. Are you trying to increase revenue? Get more people to be aware of and come to your event? Or are you trying to hype up your latest product? Knowing what you want to achieve with your campaign is as crucial as the campaign itself. Once you know what the goal is, you can develop a strategy to get there.

Friday, May 29, 2015

Web Design Affects Sales Generation

Having a professionally designed website is the key to success if you want to take your sales generation to a new level. Websites are important because they are typically one of the first points of contact for every business. If you do not have a website that is easy to navigate and encourages visitors to stay, then your sales may not see a positive change.

Friday, May 15, 2015

Targeted Online Advertising with PPC

The increased cost of important keywords in pay-per-click (PPC) advertising has made many small business owners in Fort Wayne wary, but a PPC campaign remains as an incredibly effective tool in getting your message to the right people and converting them into customers. Today’s market means that small businesses need to be particularly focused when it comes to planning and executing a campaign.

Monday, April 27, 2015

Crafting a Model Website

The modeling industry is one of the more glamorous yet competitive in the world. In many respects, all it takes is a well-toned body and face, confidence, and the flexibility to make striking poses as the shoot demands it. However, getting your foot in the door requires assembling a portfolio to win over casting people at first glance, and in an online world, that means establishing your presence online. Consult with a Fort Wayne website design strategist to show you how you can prep up your site to impress people who do the hiring in the business.
Pictures that tell their own stories help market a model to agents and casting directors. Still, while you need quality pictures to make an impression, they must be of sufficient resolution to enable website pages to load within three seconds. Any slower, and the visitor – particularly a talent scout – may pass you over. Choose only the best pictures to be uploaded and your photographer can help with the selection.

Monday, April 13, 2015

When Retailers Need the SEO Advantage

Any business or retail store wants to be of good standing in its own community. Regardless of the products or services they sell or promote, it would count for nothing if no potential customer could find them on the Internet. When you think your business would need a visibility boost online, consult with a Fort Wayne online advertising and internet marketing firm to help raise your search engine results pages ranking. Search engine optimization (SEO) methods are often used in this manner, through some tested methods:
Keyword Assembly
Keywords are the prime elements in SEO–centered marketing. You need to focus on a small core of keywords that normally do not rank much when you look them up in a search engine. If you use the more commonly used keywords as part of the strategy, your website will have to compete with other sites using the same keywords, and if you’re not achieving a high perch on the search engine pages yet, you might be wasting your money just trying to crack your competitors’ rankings.

Sunday, March 22, 2015

Removing Friction from your Website

In science, friction happens when objects rub against each other, and it’s often an unpleasant experience that can always be remedied with a generous application of oil. In websites, meanwhile, friction is a different thing altogether, if equally unpleasant. This happens when a website is too complicated to navigate, earning the ire and frustration of a user. If your website has too much friction, it would ultimately result in reduced customer engagement, which is something that you wouldn’t want to happen.

Saturday, March 21, 2015

Three Ways to Improve Fort Wayne Web Design for Faster Loading Speed

There are many ways to improve SEO. One of these ways—one that is vital to any website—is accelerating the site’s loading speed. Not only does this improve SEO, but it also maximizes user experience, making the user happy with the site. When contracting a Fort Wayne web design company, businesses should make sure they give priority to website loading speed to prevent visitors from getting frustrated and leaving before seeing their target page. Even if the site promises quality content, it wouldn’t matter if the pages take ages to see; visitors would have gone to another site by the time the target webpage comes up.

Friday, March 20, 2015

Using Google Analytics Well For Fort Wayne Internet Marketing Success

Ask a local Fort Wayne internet marketing company like Elite Market Links about web marketing success influencers, and you’re likely to catch wind of one: Google Analytics. Why is it beneficial, though? Google Analytics works in wondrous ways. For one, it allows its users to track the productivity of their social engagements, all in one intuitive dashboard. Such innovation enables businesses to save a lot of time and effort, as well as track their social media marketing’s ROI. It also allows businesses to know exactly how many people visit their websites on a daily basis. Lastly, it’s absolutely free—no need to worry about monthly subscriptions, as well as training and consultant fees.

Thursday, March 5, 2015

Helping Your Toy Images Rank Better

An online niche toy store has to win over customers by pitching the quality of its products through the images. Prospective toy buyers would naturally insist on seeing pictures of the items they may potentially buy. Even if you’re a reseller of rare toy lines, you might lose a potential customer base if you ignore their need for visual confirmation of what you offer. Here’s how your toys for sale can rank better in search results.

Friday, February 20, 2015

Professional Website Design: Benefit Your Business

Your website is your public face to the world. That’s why it’s essential that it should always look the way you have always intended it to be. Hiring a professional web design agency to create your website ensures that your online “face” fully represents, at the very least, the polish and professionalism that will draw visitors to your site. Here are some more advantages why you need someone experienced in online marketing to do your website design:

Fort Wayne Internet Marketing Services will Help Increase Visibility

The seat of Allen County already has a highly-diversified base with businesses coming from the long-established manufacturing sector and the defense industry being a key player. When your firm needs a harder push to be of more service to customers in a tight market, a Fort Wayne Internet marketing company like Elite Market Links may set you up with the most workable solutions.

High-Octane Content FuelTake a look at any five popular websites you bought items from. Chances are, you went ahead with the purchase because the information for each item was enough to convince you to place an order.