Thursday, August 13, 2015

Designing a Website Should Be Smart and Simple

An effective website can help a small business increase reach and boost sales; however, how can a company create a website that customers will find useful? One strategy is to limit the amount of content on any given page. Content that is on a page should be created using an easy-to-read font and in a solid color such as black or white. 

The website itself should have as few tabs as possible to avoid potential information overload. Ideally, the webpage must have an about page, an FAQ page, and a “contact us” page in addition to the homepage or landing page. This gives customers the chance to learn more about the company or a way to ask a question that may not be answered on the site itself.

Keeping clutter to a minimum also makes it easier to decrease load times, which allows you to rank higher in search results. If you want to sell products online, you can either create a separate e-commerce page or landing pages specifically for those products.

If your goal is to get people to subscribe to an RSS feed or subscribe to an email list, make sure to have sign-up links on the top and bottom of the page. This makes your request visible without having to make a hard sell that your customers may not like. Finally, make sure that the site has social share buttons to give your content a chance to go viral.


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