Wednesday, August 7, 2013

Viral Marketing and User Generated Content

Having an internet connection is like having the whole world within fingertips' reach. With all the information and entertainment that the World Wide Web has to offer, it only makes perfect sense to suppose that the Web could be the global world itself.

As business companies have created their own office in certain locations, the same companies, along with start up ones, inevitably create their own presence online. Setting up a business site online will make it easier for consumers to find you when they need your product or services. The trick is to know how to make your presence known. That's when internet marketing strategies come in.

One strategy that a lot of companies, or even celebrities, utilize is by creating their own social media accounts. Social Networking Sites like Facebook, Twitter, and Youtube have given their customers a chance to contribute to what the company represents through User Generated Content.

Since many of these websites are focused on sharing thoughts or opinions, content is now generated by the user and clients or customers of the company. Things like sharing videos on the page, commenting, giving a “Like” or a “thumbs up” is how companies enable their customers to have an active and personal relationship with the company.

Hopefully, the marketing strategy that companies choose to put on their online sites are interesting enough to turn viral so that these sites themselves automatically generate their own audience, and expand the company's reach farther beyond. 

Wednesday, July 31, 2013

The Internet Leads the Way for Vision 2020

Northeast Indiana hopes to become a major player in the commercial world by 2020, through a large collective initiative known as Vision 2020. Specific targets of this initiative include the so-called Competitive Business Pillar, which is currently a priority for 2013. It involves creating the foundations that will make the region a business-friendly environment that will complement its already-existing industries like automotive, finance, and education in Fort Wayne.

Arguably, this initiative cannot take off without the proper marketing strategies, since nobody can create a business-friendly environment without attracting said business in the first place. With much of the world making use of the Internet these days, one can argue that Internet marketing is the only way to go. Doing so will also coincide with Vision 2020's plans for Indiana's infrastructure, which is to provide reliable broadband and fiber-optic Internet access to everyone.

The benefits of internet marketing can't be readily discounted. Through it, businesses can reach out to more people, create and maintain customer relationships, and obtain useful data about consumer behavior that can help them create the marketing strategies of tomorrow. Internet marketing can also help businesses establish partnerships with one another; a vital characteristic that makes any region into a business-friendly environment.