Wednesday, November 25, 2015

Boosting Conversions with Effective Website Design

You only have seconds to convince a visitor to your website to stick around and actually consider what you have to offer. Even if a potential customer stays, however, they're not always going to become a conversion. Effective website design often provides the added incentive visitors need to take the desired action.

Mobile-Friendly Website Design

If your website has too many bells and whistles, you may be turning off customers who access your site from a mobile device due to slow page load times. Do a simple self-test and access your own website from your tablet computer or smartphone to gauge accessibility. Mobile-friendly website design typically includes:

• Key information above the "fold"
• Convenient navigation features
• Attention-getting subheads

Embrace a Minimalist Design

The everything-but-the-kitchen-sink approach to website design is a thing of the past. Instead, embrace a minimalist design to keep the focus on the desired action, whether it be making a call or requesting more information. Anything that draws attention away from what you want a visitor to your site to do is going to make your website less effective in terms of conversions.

The odds of increasing conversions greatly increase if you have a clear focus. Your website tone should be consistent in terms of wording, color choices, images, and overall design to allow for consolidation with your other online platforms, especially your social media pages. As with all website designs, measuring results is important when determining how well you're connecting with your desired audience.


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