Wednesday, September 16, 2015

Create a Customer-Centric Web Design and Reap its Numerous Benefits

Is your website losing customers and visitors fast? Its design might be to blame, especially if it ends up being disorganized and poorly maintained. For most customers, these factors are hindrances, leaving them no choice but to look for other sites that cater to their needs more effectively. Even the most visually-appealing website will be useless if it hinders visitors from getting what they need. It follows, then, that delivering a better experience to your users should be your priority when creating or redesigning your website. Though this may seem labor-intensive and difficult, creating a customer-centric website will bring you several benefits in the end.

Monday, September 14, 2015

Internet Marketing Strategies to Put Into Action to Raise Your Profile

Online marketing experts know of several internet marketing strategies that can be implemented so that a business can have even better rankings. First, there’s trying to use third-party sites to increase your visibility. Sites that offer local listings like Yelp, Travel Advisor, Bing, and other platforms are excellent venues to promote your company. These sites direct locals and visitors to your business in a straightforward manner; all you need to do is provide the listings with accurate information about your business, including your phone number, address, website, and a blurb about your business. Furthermore, you should encourage people to leave reviews on the site to increase the visibility of the listing.

Saturday, September 12, 2015

Effective Responsive Web Design and Mobile Trends You Should Consider

Fort Wayne is a city where a business can truly thrive. If you’ve been focused on reaching consumers in this modern age, then you probably know that online is the way to go. In this light, it’s not enough that people find your website– they must be able to use it or they’ll leave within seconds. Before you even think of directing people to your website using different internet marketing methods, however, you must ensure that your web design is optimal. You’re also probably aware that people nowadays use multiple devices to access the Web and mobile has already overtaken desktop use, so it makes more sense now to prioritize mobile when approaching design.

Wednesday, September 9, 2015

New Addition from AdWords and Its Implications to Internet Marketing

As reported in Search Engine Land, Google AdWords just released a new feature for its Location Extensions that allows ratings stars be shown on PPC ads. For example, if your ad campaign shows your location as Fort Wayne, the ratings stars are seen after the location info. Businesses with an AdWords account linked to their Google My Business location information, and have enabled location extensions will have their ads automatically eligible for this addition, needing no further actions for activation. One thing to note is that the addition is optional. Why is this so? Ratings stars can be helpful or harmful to your internet marketing efforts. If your current average rating is 4-5 stars, then you’d want to show it. If it’s lower, you’d probably want to leave it out. You won’t be able to show your rating if it’s lower than 3.5 stars anyway.