Sunday, March 22, 2015

Removing Friction from your Website

In science, friction happens when objects rub against each other, and it’s often an unpleasant experience that can always be remedied with a generous application of oil. In websites, meanwhile, friction is a different thing altogether, if equally unpleasant. This happens when a website is too complicated to navigate, earning the ire and frustration of a user. If your website has too much friction, it would ultimately result in reduced customer engagement, which is something that you wouldn’t want to happen.

Saturday, March 21, 2015

Three Ways to Improve Fort Wayne Web Design for Faster Loading Speed

There are many ways to improve SEO. One of these ways—one that is vital to any website—is accelerating the site’s loading speed. Not only does this improve SEO, but it also maximizes user experience, making the user happy with the site. When contracting a Fort Wayne web design company, businesses should make sure they give priority to website loading speed to prevent visitors from getting frustrated and leaving before seeing their target page. Even if the site promises quality content, it wouldn’t matter if the pages take ages to see; visitors would have gone to another site by the time the target webpage comes up.

Friday, March 20, 2015

Using Google Analytics Well For Fort Wayne Internet Marketing Success

Ask a local Fort Wayne internet marketing company like Elite Market Links about web marketing success influencers, and you’re likely to catch wind of one: Google Analytics. Why is it beneficial, though? Google Analytics works in wondrous ways. For one, it allows its users to track the productivity of their social engagements, all in one intuitive dashboard. Such innovation enables businesses to save a lot of time and effort, as well as track their social media marketing’s ROI. It also allows businesses to know exactly how many people visit their websites on a daily basis. Lastly, it’s absolutely free—no need to worry about monthly subscriptions, as well as training and consultant fees.

Thursday, March 5, 2015

Helping Your Toy Images Rank Better

An online niche toy store has to win over customers by pitching the quality of its products through the images. Prospective toy buyers would naturally insist on seeing pictures of the items they may potentially buy. Even if you’re a reseller of rare toy lines, you might lose a potential customer base if you ignore their need for visual confirmation of what you offer. Here’s how your toys for sale can rank better in search results.