Wednesday, November 25, 2015

Choosing the Right Platforms for Your Social Media Marketing Efforts

Choosing the Right Platforms for Your Social Media Marketing Efforts

While the lure of interacting with the millions of people who use social media on a regular basis may inspire you to go social, not every platform is right for your business in Fort Wayne, IN. When properly used, however, social media can be an effective way to boost your brand image and generate productive traffic back to your website.

Understand the Limits of Each Platform

Just because "everybody" is using Facebook and Twitter, doesn't mean you're not going to have more success with Pinterest and Instagram, especially if your business is all about showcasing your products. Think about how a typical customer is likely to engage with you online. For instance, LinkedIn is better for b2b interactions while Snapchat is geared towards a younger audience.

Quality Over Quantity

Having a bunch of profiles that are half-completed isn't going to reflect well on your business. Instead, choose social sites you know you'll be able to manage. Since fresh, quality content is a must for any social platform, realistically determine how much time you'll be able to devote to your social accounts.

Make sure anyone who is going to be posting content on behalf of your business is on the same page. Social content without a clear focus isn't going reflect well on your brand. If you're not sure where to get started with your efforts, consider working with a marketing firm in Fort Wayne that specializes in managing and optimizing social content.


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