Tuesday, June 30, 2015

Fort Wayne Internet Marketing Experts Can Help You Avoid SEO Mistakes

Small businesses in Fort Wayne are turning to the Internet in order to stand on even ground with larger companies. With SEO, a company can raise its brand visibility with a minor investment compared to its returns. Some people, however, try to cut corners in order to save more. This is a mistake because search engine optimization is a lot more complicated than they think and they can easily make mistakes that would lead to further problems. Here are a few examples: Lack of Analytics One of the main mistakes that people make with their SEO efforts is to forget them once they’ve been implemented. With all of the available online tools, it is a terrible oversight to just ignore how your campaign is progressing. The analytics can show you what is working and what is not like keywords or content strategies. Ignoring how your SEO campaign is doing will make it difficult for you to prepare for future campaigns.

Monday, June 29, 2015

Website Design that Boosts Traffic and Sales

For the small business, a good website designer can make or break the company’s online presence. Whether the goal is to attract a worldwide audience or to raise one’s local profile, the right web design can dramatically boost sales. All too often, eager entrepreneurs expect to simply “pick up” web design skills. In most cases, though, a professional touch can make the critical difference to higher site traffic and higher sales rates.

Monday, June 15, 2015

Some of the Top Online Advertising Methods

If you are a small business owner or an active blogger with a message to get across, you may benefit from effectively directing your advertising for the online community. With such a large number of people on the internet nowadays, it can be difficult to attract the attention that your website or product deserves. Fortunately, there are various things that you can do to draw traffic to your site through advertising. Here are the top three online advertising methods.

Friday, June 5, 2015

Fort Wayne Web Design: Elements that a Quality Home Page Should Have

Web design guru and blogger Monika Jansen has seen her fair share of websites that either succeeded or failed. In her vast experience, she has come to believe in one concept: the home page is critical in making visitors stay on a specific website for longer. And why not? Looking from a typical web user’s point of view, a sub-par landing page is surely enough reason to turn to a better-looking and performing competitor site. If your own website for your business doesn’t seem to be getting enough attention, it may be that your home page is in need of some serious tweaking from a local Fort Wayne web design expert.

Wednesday, June 3, 2015

Make Your Fort Wayne PPC Advertising Succeed By Eluding These Blunders

If you look at the range of services offered by trusted Fort Wayne internet marketing agencies like Elite Market Links, you’re highly likely to catch wind of pay-per-click (PPC) advertising. If you’re wondering why, here’s a simple answer for you: it works. Done properly, PPC works like a charm for any business looking to get noticed online. It is considered as one of the best digital marketing tools for business owners nowadays, as evidenced by 88 percent of respondents to an industry survey by SEOMoz, which gave PPC a thumbs up. While SEO still tops the traffic generation game, PPC can also hold its own by generating as much as 64.6 percent clicks—essentially making it the second most effective lead generation tool there is.

Monday, June 1, 2015

Content-Based Fort Wayne Web Design Makes for User-Friendly Websites

When the Roman orator Marcus Tullius Cicero wrote On the Extremes of Good and Evil around 45 B.C., he never thought an excerpt would be frequently quoted almost 2,000 years later. While it may sound distinctly Latin, lorem ipsum is simply gibberish (save for a few words like “consectetur”). This so-called filler text has been used by graphic designers to see how would-be content would look like in the final product. Web design is no exception; every use of the lorem ipsum may as well be recognizing Cicero’s contribution to graphic design. In today’s content-driven marketing and advertising materials, fake text is still useful. However, designers, printers, and anyone behind any marketing or advertising lay-out must ensure that it is never part of the final product. When the final product rolls out and someone forgets to get rid of the filler text, it makes for some really embarrassing situations.