Monday, June 29, 2015

Website Design that Boosts Traffic and Sales

For the small business, a good website designer can make or break the company’s online presence. Whether the goal is to attract a worldwide audience or to raise one’s local profile, the right web design can dramatically boost sales. All too often, eager entrepreneurs expect to simply “pick up” web design skills. In most cases, though, a professional touch can make the critical difference to higher site traffic and higher sales rates.

When putting together a winning website, even the most sophisticated web designer will stay focused on a few fundamentals. Each design decision should reflect the website’s overarching goals: to win over customers, boost the brand’s image and make the experience pleasurable and appealing to the customers. By enlisting the help of an expert, you can make sure that all the small details contribute to those goals.

For example, information should be laid out in an intuitive and clean design, gently guiding page visitors from their initial landing on the site to the moment of purchase. In some cases, the difference between a high-converting landing page and a floundering one doesn’t come down to the content, but the blank space around it. A skillful web designer engineers each page so that the text is clear and easy to read, extending how long the average viewer stays on the site.

From pagination to site architecture, the right web design transforms browsers into buyers. Like a good investment, a reliable, well-informed web designer can pay off high dividends.


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