Friday, May 15, 2015

Targeted Online Advertising with PPC

The increased cost of important keywords in pay-per-click (PPC) advertising has made many small business owners in Fort Wayne wary, but a PPC campaign remains as an incredibly effective tool in getting your message to the right people and converting them into customers. Today’s market means that small businesses need to be particularly focused when it comes to planning and executing a campaign.

Immediate Results

One of the benefits of running a PPC campaign is that you can immediately see the results. Within minutes and with right ad, you’ll get people clicking on your ad and coming to your website. This makes it easier for you to react to trends and adjust your PPC campaign as needed. This is also important for small businesses dealing with limited resources that can’t afford to take a “wait and see” approach.

Find Your Niche

Small businesses find that PPC campaigns are effective if they avoid targeting broad keywords and instead focus on a niche group of customers. For example, a fishing shop might find their advertising dollars better spent targeting “spinnerbaits” rather than a broad keyword such as “bait”.

Prepping Landing Pages

One common problem that small businesses face when running PPC campaigns is that their landing pages aren’t ready for customers who click on an ad. If a business’s website is outdated, is confusing to customers, or doesn’t give them a clear path to purchase the products advertised, users will simply click “back” or close the tab.


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