What Fuels Your Website Traffic in 2016?

As technologies change and develop, the Internet adapts to new forms of access and capabilities. Before the development of smart-enabled devices and popularized social media hubs, traffic to websites relied on search engine optimization. In today's world, there are many facets that can play just as prominent a role in developing your website.

Content

The content of your website will always be an important aspect of how much traffic you generate. The practices of SEO experts can help find the most ideal combinations of keywords and phrases that will score well in search rankings. Since most engines nowadays focus on local results first, even a small business in Fort Wayne can show within the top 10 of specific searches with the right material.

Mobile Accessibility

As mobile devices surpass desktop systems for Internet access, your pages need to be responsive to different screen resolutions. Without the capability to view your site on a five-inch smartphone, you could lose business, both local and abroad. People looking for your services in Fort Wayne may be unable to view your company's information if the website isn't responsive.

Social Engagement

Social media plays a larger role in generating traffic than what some people may believe. Spending time developing a social presence not only gives people a link to click on to visit your site, but it can help increase your reputation and corporate branding by being highly visible within the community.

Optimization goes beyond how well a search engine can scan your pages in today's technologically-driven world. It involves a great deal of knowledge as well as an ability to develop strategies that best fit each innovative development on the Internet.