Saturday, February 7, 2015

Top Reasons to Consider Pay-Per-Click

Pay-per-click (PPC) advertising is fast becoming a trend among business owners nowadays, side-by-side with search engine optimization (SEO). Here’s why you should join the fray.
Immediate traffic – SEO and content marketing take a significant amount of time to build traffic and gather results. PPC is much faster at doing this, albeit at a shorter term. Still, that meager window of ad exposure will allow you to reach potential customers, and have you strike at opportunities while the iron is hot.

You can see actual numbers – Advertising is also a numbers game as much as it is a mind game. Conventional methods are good, but there’s no way to know how many of the ads viewers have acted upon afterwards. With PPC, it’s a different story. AdWords makes it possible for businesses to track ad impressions, clicks, conversions, and other metrics that gauge how successful the ad is.
The right people at the right moment – Pinpointing who your audience are is much easier than actually reaching them. You don’t know where they are, what they may be thinking, and who they are. But with PPC, you don’t have to come to your audience—they come to you. After they come in droves, you can now target them with other online marketing methods, such as using specific keywords, local buzz that taps business locations, and other tools.

Real-time optimization and monitoring – PPC allows you to monitor your efforts and make changes on the fly, allowing you to focus more on your business. As an entrepreneur, you got other important stuff in your business to attend to.  


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